Growth to Success: Building a Gazzelle

Gazelles are agile, small, and fast; In addition to that, they have an excellent vision, the simile with the animal is very well chosen because these companies have constant, fast, and above-average growth, both in terms of turnover and job creation. If the business grows at or faster than its market, then it has one of the characteristics of a gazelle company.

One of the biggest challenges for companies today is to grow, since companies that have the ability to grow exponentially are the ones that are most likely to remain in the market, receive investment, and grow to make the leap and become more profitable businesses. large, become Gazelle companies, but this is not an easy task.

At Teracloud we are characterized by the fact that we are creative when it comes to proposing a solution and because we always think of bringing a good experience to our clients; We are convinced that through clarity, planning, and innovation we are building a growing path full of opportunities.

We started in 2018 with the idea of ​​offering high-quality DevOps services and with a great passion for cloud technology and today we have become a company that has managed to internationalize its services and adapt to all the changes we have had. We are committed to education and the democratization of technology within the IT community.

Since 2018 Teracloud has been growing year to year in a persistent way. In 2020 COVID-19 impacted tremendously in the startup ecosystem so our growth was slower than in previous years but we never stopped. In 2021 we have returned to our growing path where we defined a plan with a 50% growth for the following 3 years. The planned growth is based on company strategic decisions but mainly on a Marketing and Commercial approach.

In this way, and precisely because of innovation and disruption, startups like us seek to make great strides in the market and become a business model with high growth potential.

Actually, growing a company requires different skills than creating it, which is why we want to share with you some of our growth tips that have been working:

• Focus on the customer, not the competition.
  

• It generates an excellent community with which there is reciprocity of knowledge and learning spaces.
  

• Motivate your team.
  

• Keep your lead funnel active, always keeping your target audience in mind.
  

• Do not focus so much on size but on developing the ability to successfully face and respond to your environment.
  

• Train your team constantly, nothing better than putting the acquired knowledge into practice.
  

• Delegate functions.
  

• Measure results to make decisions.

In other words, preparing your business for successful scaling from the start can help ensure that your company joins the ranks of the gazelles or unicorns.

Something we can't forget about is that, ir very important to bear in mind that workers have a great influence, since a company without a cohesive team and with good leadership, it is difficult for it to get ahead.

Focus, focus and focus... and if there are doubts, more focus

Companies that enter into rapid growth processes are very focused on market niches or in certain geographical areas and have very close and strong relationships with their clients, in addition to this, they have a very strong degree of focus in their strategy,

They are able to sustain their competitive advantage. All this is possible because they are configured as companies that are led by a high-performance promotional team, where there is a strong fit in the aspirations of the team members. They have the capabilities to take risks, to manage the critical success factors of the business because they know them.

They all row in the same direction.

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